When I first started coaching, I was so delighted to be in the profession that I worked with whoever wanted to work with me. That was back in 2015, and with far fewer coaches around, the need to niche down didn’t seem as important.
I worked with a whole range of people, including those in big organisations. But, over time, a natural niche began to appear.
A Niche Emerges: Entrepreneurs and Innovators
I noticed that, after a while, 100% of my clients were either Entrepreneurs, Founders, Co-Founders, or Disruptors: innovators of one kind or another. They were all driven by a desire to challenge the(ir) status quo.
It’s perhaps not surprising, given the like-attracts-like nature of coaching. Having created a few businesses myself and worked at a high level within others, I could be considered both entrepreneurial and innovative. This seems to have resonated with the people who came to me for coaching.
A Personal Connection: Dyslexia and Entrepreneurial Spirit
There’s another dimension to this connection. I am dyslexic, and we know there’s a strong link between neurodivergence and entrepreneurship, whether it’s seeing the world differently or simply different brain wiring! Growing up feeling different builds resilience and the comfort to take risks, traits many entrepreneurs share.
My entrepreneurial roots run deep: my mum started a business when I was just one year old in 1980, at a time when female founders were few and far between. She was a rock star! I can’t help but think this spirit shaped my own approach to work and life.
Not Just Tech Founders
But do I only coach Founders of Tech Startups? No. I have a particular connection with tech clients because I started my career as a Software Engineer—I get the world of tech. However, my work goes beyond just the tech industry.
Who I Really Work With: Disruptors and Action-Takers
What I’ve distilled over time is that I work best with people who want to disrupt. These are people who don’t just want to talk about change, they take action. Whether they’re disrupting the external status quo or their own internal status quo, one thing is common: they’re people of action with a sense of urgency.
They’re not content to sit around waiting. They know life is happening now, and they take responsibility for their contentment and fulfillment. And, for their impact on the world.
Self-Evolution and Performance
I also love that the people who come to me are on a journey of self-evolution. They’re not satisfied with their own performance or the balance in their lives. They often feel like they’re driving with the handbrake on and don’t just push forward, they reach out for help to release that brake and move more freely.
Local and National Coaching: In Bristol and Beyond
Most of my clients are here in Bristol, UK, where I live and work. We often meet for a big walk in the beautiful locale, but I also coach clients via Zoom, making it easy to work with people anywhere in the world.
It’s not about the physical space, it’s about the presence and connection between two souls that yields results. Whether in person or online, the essence of coaching is the same.
Ready to Make a Change?
So, while I coach many Tech Founders here in Bristol, my work isn’t limited to them. If you’re an Innovator, Disruptor, or someone who’s driven to make a significant change in your work or life, feel free to reach out. I’d love to see if I can help.
